Digital Decoded: Marketing in a Screen-Centric World

$99.99

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age.

SKU: 1552 Category: Tags: ,

Description

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age.