Description
Digital Marketing course
Master the basics of digital marketing with this prestigious course developed by The Future of Learning. In service of all those seeking to learn how to promote their bussiness and success.
Study Program
Month 1 – Introduction to Digital Marketing
- Module 1: The Digital Marketing Landscape
- Module 2: Key Concepts and Metrics
- Module 3: Building a Digital Marketing Strategy
Month 2 – Website Optimization
- Module 4: Introduction to SEO
- Module 5: On-Page and Off-Page SEO
- Module 6: Local SEO and Mobile Optimization
Month 3 – Content Marketing
- Module 7: Defining Your Content Strategy
- Module 8: Creating Engaging Content
- Module 9: Promoting Your Content
Month 4 – Social Media Marketing
- Module 10: Social Media Strategy
- Module 11: Leveraging Facebook, Instagram, LinkedIn, and Twitter
- Module 12: Social Media Analytics
Month 5 – Email Marketing
- Module 13: Email Marketing Fundamentals
- Module 14: Building Email Lists
- Module 15: Crafting Effective Email Campaigns
Month 6 – Pay-Per-Click (PPC) Advertising
- Module 16: Introduction to PPC
- Module 17: Google Ads
- Module 18: Optimizing PPC Campaigns
Month 7 – Affiliate Marketing
- Module 19: Basics of Affiliate Marketing
- Module 20: Building Affiliate Partnerships
- Module 21: Succeeding as an Affiliate Marketer
Month 8 – Mobile Marketing
- Module 22: Mobile Marketing Strategies
- Module 23: Mobile Apps and Location-Based Services
- Module 24: Mobile Advertising
Month 9 – Video Marketing
- Module 25: The Power of Video Marketing
- Module 26: Creating Compelling Video Content
- Module 27: Promoting Videos on YouTube and Social Media
Month 10 – Data Analytics and Conversion Optimization
- Module 28: Introduction to Google Analytics
- Module 29: Interpreting Web Analytics Data
- Module 30: Conversion Rate Optimization
Month 11 – Online Reputation Management
- Module 31: Understanding Online Reputation
- Module 32: Managing Online Reviews and Feedback
- Module 33: Crisis Management in the Digital World
Month 12 – Digital Marketing Plan and Trends
- Module 34: Creating a Comprehensive Digital Marketing Plan
- Module 35: Keeping Up with Digital Marketing Trends
- Module 36: Preparing for the Future of Digital Marketing
This is a comprehensive course that covers all key aspects of Digital Marketing and will prepare students for successful careers in this dynamic field.
Complimentary books:
“Harnessing the Power of SEO: An Essential Guide”
“Social Media Mastery: Strategies for the Digital Marketer”
“Email Marketing Uncovered: Converting Clicks into Customers”
“Content Marketing Magic: Engaging Audiences in the Digital Age”
“Decoding PPC: A Marketer’s Guide to Pay-Per-Click Advertising”
“Analytics Illuminated: Data-Driven Strategies for Digital Marketing”
